Datascope or the importance of visualization

We are living in the decade of data, not only me who think so,  Sandy Pentland stated that in the last Campus Party in London.

Cities bugged with sensors, commercial transactions, devices tracking cars, trains, buses, planes, security cameras, wifis, internet, social network, mobile apps, ... it's hard to enumerate all the different elements that are generating more and more data in our time.

Traditionally, just a little of this data was actually used in the decision making, but as technologies evolves it gets more and more feasible to learn more and more from data, and leverage it to answer traditional question from a more scientific perspective.

Companies need to start looking at data, because it can be one of the most important assets they have in order to success, the Analytics team in Telefonica R&D is striving to make a big traditional telco such as Telefonica a little more data-aware.

One of our key projects is Datascope, an internal data journal, where us and many other people working from different units or even third parties associated showroom and tell stories through data visualization, and how casting and eye over data, exploring, analysing it can make a huge difference when running a business.

If you want to know more about Datascope, please visit our home page (http://datascope.tid.es)